100percent® Introduces Exclusive Juan Soto Eyewear Collection

Forged by Shared Principles: Precision, Style, and Unwavering Dedication to Perfection

San Diego, CA (Embargoed Release: June 12, 2025) — 100percent® Eyewear is proud to introduce the inaugural collaboration with professional baseball superstar Juan Soto. 

A leader in high-performance sports optics, 100percent® boasts a rich history of design innovation, optimized for elite athletes across many disciplines. This exclusive partnership with 4-time Major League Baseball All-Star (2021-2024) Juan Soto combines shared principles of precision, style, and an unwavering dedication to perfection.

The Juan Soto Player Series of premium sunglasses features a polished black chrome frame that exudes sophistication, while Soto’s signature HiPER® Mercury mirror lens takes clarity to the next level, enhancing contrast and detail for razor-sharp focus on every play. 

Designed to meet the demands of a 4-time MLB All-Star (2021-2024), this exclusive collection is available in Speedcraft® SL and XS models—so no matter your age, or size, you can step up to the plate with the same level of excellence as Juan Soto.

A Statement from Juan Soto:

“I never settle for less—and neither should you.”

A Statement for 100percent®

This strategic partnership signifies 100percent®’s dedication to bringing cutting-edge technology and unmatched style to the world of baseball, delivering unparalleled clarity and protection to the sport’s best players, professional and amateur alike.

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