100% Eyewear is thrilled to announce its official licensing partnership with Major League Baseball (MLB). This strategic collaboration marks a significant milestone as 100% Eyewear becomes an MLB Authentic Collection licensee, bringing cutting-edge technology and unmatched style to the world of professional baseball.
This partnership unites two iconic brands known for their dedication to excellence, performance, and innovation. 100% Eyewear is celebrated for its pioneering lens technology, delivering unparalleled clarity and protection, making it the preferred choice for athletes who demand the best. Now, as an official on-field licensee of MLB, 100% Eyewear is set to enhance the visual experience for players and fans alike.
“We are excited to partner with Major League Baseball, an organization that represents the pinnacle of sports entertainment,” said Ludo Boinnard, CEO of 100%. “This new relationship allows us to bring our advanced eyewear technology to the diamond, helping some of the world’s best athletes perform at their highest levels while also connecting with fans through unique and innovative experiences.”
Through this collaboration, 100% Eyewear will provide MLB players with access to sunglasses designed to enhance performance in all playing conditions. Additionally, fans can look forward to exclusive MLB authentic eyewear collections available online and in stores, bringing team spirit and cutting-edge style together.
About Major League Baseball
Major League Baseball (MLB) is the most historic professional sports league in North America, consisting of 30 clubs in the United States and Canada. MLB is committed to celebrating the sport's rich history while advancing its future through global fan engagement and innovative partnerships.
